what we look for
We are interested in products and services that improve the standard of living or earning capacity of people in the bottom half of the world’s economic pyramid.

We assume that you have already identified a market, built a team and developed a product or service. There will be substantial risk in the business but it should exist
primarily on the revenue,
not product development, side.

We want to see “A” teams and founders. We work with leaders who can attract great talent to their startups.

We want to know what you are looking for from us. Why have you sought us out specifically?

If you are interested in pitching to us, here are some questions for you to think through:


  • What is the problem you are trying to solve? Can you define it in one sentence?
  • What is the key insight you developed that was not apparent to local authorities, businesses or aid professionals?
  • Why has your product or service convinced people to part with their hard-earned money or change behavior?
  • What would be the result of succeeding? How big could your company become?


  • Who are you and why are you doing this? Why are you qualified to lead this company?
  • Who are the stars on your team? Why did you hire them?
  • Do you have the right “DNA” to solve this problem?

local context

  • Do you face unique risks because you operate in a politically sensitive region or segment?
  • How will you turn powerful incumbent institutions (telcos, banks, govt.) into allies or partners?
  • Can you learn from their success or neutralize the dangers their size presents to you?

what we invest in

  • A venture that we back ideally has many of the factors below:
  • Targets a vast and crucial problem that affects millions of lower income people, and by way of business model, turns this problem into a market
  • Has achieved new and substantial product design or technology innovation based on research-driven, ethnographic insights
  • Enables radically new unit economics that could destroy a monopoly, or obviate traditional means of resource allocation
  • Has the potential to improve the ROI of low-income segments, or meaningfully reduce their expenses
  • Has high scalability with limited capital intensity
  • Risks are identified (to the extent possible) upfront